Market Data
Rents, occupancy, concessions and how to read multifamily numbers without being fooled.
Headlines quote asking rent. Concessions decide what residents actually pay. If you don't separate the vocabulary, a soft market can look flat for months.
Apartment Agenda Editorial · 4 min read
Occupancy is 94 percent and the property down the road is at 88. Neither number is wrong. Averages carry a mix, a vintage and a boundary that rarely match the building you are running.
Apartment Agenda Editorial · 3 min read
A concession outlives the quarter it was offered in, because residents measure every renewal offer against the effective rent they have been paying, not against the comps.
Apartment Agenda Editorial · 3 min read
